About us >>

Down 4 whateva entertainment is an artist label and an entertainment company that focuses on the acquisition and management of talented acts. Also a promotions company, D4W organises and hosts socials, club nights and parties.
By harnessing and promoting talented artists, D4W provides an alternative form of entertainment by introducing unpopular themes - like urban African acts. This is evident in our artist rota and our incorporation of African themes into our events.

Introduction (more)

Down 4 Whateva Entertainment (D4W) is a fresh and new urban entertainment Company that can be summarised by its name - because it is down for whatever. With a young and vibrant team with diverse experience and expertise, D4W is keen to initiate an urban trend by introducing artistes of African descent as well as sounds from Africa to the world – making them appealing to the ever growing pop culture generation. This isn’t just a label – it’s a movement and it is the future.

The label’s name reflects its position in the industry because of the unconventional themes it promotes. Though an underdog in a highly competitive business of secular music, D4W stays committed to representing for Africa and its interpretation of rap,
R & B, Hip Hop, Jazz, Gospel, Soul and Afrobeat. With the acquisition of talented acts, D4W is that next wave to sweep the industry.